Applied Communications – Media Studies

The Applied Communications Division produces graduates with a strong foundation in the theoretical and practical aspects of numerous media fields including television/radio broadcasting, journalism, design, multimedia, corporate communications, events management, photography, etc. They will be capable of applying critical and creative approaches to the application of conceptual, production, and technical skills, to achieve the highest professional standards in a rapidly evolving media industry. Graduates will develop the skills required to be self-learners through being exposed to a range of learning opportunities.

Applied Communications provides a blended learning environment which is student centered and project-based; where practical project work is contextualized and supported by theoretical knowledge. Learning will be accomplished through a variety of means including, but not limited to, lectures, student research, discussions, workshops, guest speakers, and industry visits.

On graduating from the Division’s programs, students will have achieved transferable knowledge and skills appropriate to industry standards. They will also have communication skills which will allow them to operate in a broad range of professional environments.


After selecting the exciting field of Applied Communications, students will then select either Design or Media as a study program. Students will then join a program-based common first year curriculum, that will provide them with a basic set of skills for their studies, while allowing them the opportunity to explore the program’s major fields of specialization.

Many of the Presenters, Reporters and Directors at Abu Dhabi TV were trained at ADMC. Some of our graduates work in television in Dubai and Sharjah while others are employed in various positions in the Abu Dhabi Police, the Presidential Court, the Crown Prince’s Court, the Cultural and Heritage Foundation, Sky News Arabia and various private industries. Others have leading positions in developing the UAE film industry and participate in local and international film festivals.

Applied Communications has forged close ties with many renowned film and television industry organizations such as the Abu Dhabi Film Commission, twofour54 creative Lab and Abu Dhabi TV. Recent celebrities and visitors to the department include actors: Danny Glover, Robert Redford and Sir Ben Kingsley.

For a BAS in DESIGN the majors are in either Animation or Graphic Design.

For a BAS in MEDIA the majors are in either Media Communication or Video Production.



With our well-equipped TV studio, a State of the Art Final Cut Pro Video Editing Suites, 27” iMAC Graphics Lab, a new 360 Learning Collaboration Lab, Audio Studio and Photography Studio, the program is well positioned to train the Design and Media professionals of tomorrow.

DURATION: The program offers a 4 Year Bachelor of Applied Science Degree.